website templates

Automating CDPs

How does one automate Customer Data Platforms all the way from your various source systems to campaign execution?

  1. DATA INTEGRITY - this may sound simple, but having good, quality data is absolutely crucial to being a truly data-driven organisation. This means everything from checking the quality of your customers email addresses to ensuring there are no duplicate records in your database, so that you only target each customer with the same message once. If you have any questions about data management, please feel free get in touch!
  2. BEST PRACTICE - we've seen examples of organisations purchasing an extremely powerful marketing automation system, yet several months after going live, their campaign operators are still performing manual tasks such as creating new templates for each campaign and importing customer lists from external files. Don't let this be you, ask our experts optmise your solution and empower your team to follow best practices.
  3. MATURITY - getting to a sophisticated level of marketing campaign execution takes years, resources and change management. Each organisation is unique and there is no one size fits all solution. We're not just a tecnical service provider and enabler, but depending on your needs can also be a partner who will be with you on your digital transformation jounrey. Let us know your current situation and we'll start a conversation.

NEW IMPLEMENTATIONS

We love to set-up and jump on new projects, but can support your existing solution as well

Implementation of Multi-channel Marketing Solutions

If you're still in a RFP or have selected a vendor, but searching for a systems integrator, then you're in the best position possible.

Vendor Partnerships

We're platform independent and have partnerships with multiple vendors. Our recomendation is NOT to focus on a particular products features, but spend more time on understanding and documenting your business requirements thus ensuring the product works for YOU! 

Clean Slate

A new implementation means you have not yet had a changce to make poor design decisions that cost your business more in the long run. Select your solutions provider carefully by ensuring they follow best practises and have the knowledge required for your chosen solution.

MOBILE APP INTEGRATIONS 

Integrating Customer Data Platforms with Android and iOS

Push Notifications on Adobe Campaign Standard

Adobe Campaign allows you to send personalized and segmented push notifications to iOS and Android mobile devices

The term [appSubscriptionRcp] refers to a table in Adobe Campaign Standard which allows you to define the data that you want to collect from your applications’ subscribers, i.e. Android/iOS customers that subscribe to your marketing servicces.

The two types of push notifications available in Adobe Campaign are:

Alert/Message/Badge - these notifications enable you to send standard text-based messages with additional content (sound, badge, deeplink, etc.) that you can define in the Advanced options section.

Silent push - these notifications are used to silently notify the application without any message or content for the end user. 

Let's sit down together and work through the answers. Please get in touch!

ANALYTICS AND TRACKING

Our motto is Simple Targeting Analytics for a reason


Closing the Loop by Tracking Customer Response Data

Using data to track customer behavior does not only help close the loop, but opens up doors to make new decisions.

  1. RIGHT PLACE RIGHT TIME - targeting based on demographics such as age or gender is simple, but the real value comes when you focus on contextual data. When did they last engage with your brand? What action did they take? What device do they prefer to use? Which behavioral segments do they fall into? If you would like help with getting to know your customers better, then we would like to hear from you.
  2. NEW TRENDS - how about the latest and greatest technologies on different platforms, such as Android and iOS? Still relying on outdated and old-school methods, such as number of downloads and app store reviews? - Find out how to step into the future of Mobile First with new, integrated solutions for your smartphone or app savvy customers.
  3. CUSTOMER RESPONSE - you run campaigns and collect resulsts from those campaigns. What happens after that? Where does that data go? How do you leverage this data for future campaigns? There are several strategies that can work, but the key is to test and learn by experimenting and more importantly measuring results. Call for more info.